• Corporate Sales Planning
  • Concord, MA, USA
  • Full Time

When people think of Welch's, they think of our great tasting juice and jelly and a trusted, iconic brand. People also think we are a big company. We're not. We're a co-operative, owned by the family farmers who grow our delicious and nutritious grapes. Our work allows our farmers to maintain an agricultural way of life, send their children to college, and hand their farm down to the next generation as was done for almost 150 years. 

At Welch's you'll find people who are genuine and talented, and a collaborative community.  We think like farmers  - we're agile, we're resilient, and we're passionate about our grapes and our brand. We're real and honest people with a shared purpose. And we're building a team that's playing to win and daring to try new things.

We're looking for a Sales Planning Manager to join our team! In this role, you'll work with our field sales team and marketing partners to identify profitable volume opportunities at retail for your assigned brands and bring them to life. 

What You'll Do:

  • Using a retail and consumer-facing 'lens', act as the liaison between field sales and internal departments to drive profitable revenue for Welch's for your assigned platforms (brands).
  • Develop the annual plans with marketing partners, driving alignment on category objectives and strategies both internally and externally.
  • Supply tools, analytics, and selling decks to facilitate retail-sell in in support of annual objectives.
  • Lead the tracking, measuring, and reporting against sales DSMP objectives, pricing, and trade metrics.
  • Leverage trade efficiency principles and processes to develop pricing, promotion, and distribution strategies and investments to drive profitable growth for Welch's. Safeguard channel price architecture and ensure effective price gaps exist.
  • Be the internal sales expert for assigned platforms as part of critical internal processes including but not limited to the monthly S&OP, Stage Gate (product/package launches), etc., successfully representing sales requirements.
  • Help prepare for, and attend, retailer calls in support of sell-in opportunities with field teams.
  • Aggressively seek out and identify ideas to drive the business at retail; work w/brand partners to develop consumer-facing, profitable retail programs.
  • Work w/Marketing Insights and IRI teams to identify best options for success.
  • Direct supervisory responsibilities of your Sales Planner.

Who You Are:

  • Demonstrated ability to develop strategy and drive execution
  • Ability to generate innovative approaches and new or improved solutions to business issues
  • Exceptional sales presentation and development skills
  • Strong analytical skills with proficiency in Excel and PowerPoint
  • Possess solid interpersonal skills, particularly in building credibility and collaborative relationships among internal and external departments, and with retail partners.
  • Knowledge and understanding of trade investment performance dynamics
  • Knowledge of, and experience with, major retail channels
  • The ability to objectively balance cross-functional requirements and demands
  • Excellent organization and time management skills.
  • Must be comfortable presenting in front of large groups of people (100+)
  • Experience with business development / attending sales calls.
  • A team player with a can-do attitude

What You'll Need:

  • Minimum 5-7 years of related experience in CPG.
  • Demonstrated success conducting category management, trade management, and general analytics is a must!
  • Excel, PowerPoint, and either Nielsen or IRI skills are required.
  • Prior experience calling on retailers is preferred.
  • Some travel required (less than 15%)

What You'll Enjoy:

  • Flexible work schedules including Summer and Winter Hours
  • Robust health benefits, and paid time off programs
  • Generous 401k plan with annual company match
  • Discounts on Welch's products

Welch's is an Equal Employment Opportunity Employer:  Minority/Female/Disability/Protected Veteran

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