• Marketing
  • Concord, MA, USA
  • Full Time

When people think of Welch's, they think of our great tasting juice and jelly and a trusted, iconic brand. People also think we are a big company. We're not. We're a co-operative, owned by the family farmers who grow our delicious and nutritious grapes. Our work allows our farmers to maintain an agricultural way of life, send their children to college, and hand their farm down to the next generation as was done for the last 150 years. 

At Welch's you'll find people who are genuine and talented, and a collaborative community.  We think like farmers  - we're agile, we're resilient, and we're passionate about our grapes and our brand. We're real and honest people with a shared purpose. And we're building a team that's playing to win and daring to try new things.

We're looking for an imaginative and inventive Senior Design Manager to nurture and evolve the visual identity of our iconic brand.

What You'll Do:

  • Primary strategic designer for the organization, encompassing project forecasting and management
  • Codify and maintain the visual identity system for Welch's across all internal/external communications
  • Partner with all product platforms to execute major design initiatives, including visual identity refresh, packaging architecture and innovation
  • Lead cross functional teams from briefing to delivery of inspirational design, supporting comms strategies and impactful consumer experiences wherever they encounter Welch's
  • Oversee graphic designer(s)

Who You Are:

  • Creative and business minded artist with passion for CPG
  • Have a strong functional/strategic/creative balance
  • Entrepreneurial spirit with ability to provide agile solutions
  • Ability to collaborate with content partners and brand managers
  • Self-starter who can quickly identify needs and lead projects

What You'll Need:

  • Bachelor's degree in Design
  • 7-10+ years developing visual identity systems and package design within a design agency or client-side
  • Integrated brand design experience and well-versed in the development of brand guidelines
  • Ability to multi-task and collaborate with diverse functions including product engineers, innovation managers, pre-press managers and brand marketers
  • Expert level experience within Adobe Creative Suite

What You'll Enjoy:

  • Collaborative colleagues working together to deliver results.
  • Flexible work schedules
  • Robust health benefits, and paid time off programs
  • Generous 401k plan with annual company match
  • Discounts on Welch's products

Welch's believes diversity makes good business sense and we take pride in being an Equal Opportunity Employer:  Minority/Female/Disability/Protected Veteran


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