• Field Sales
  • Concord, MA, USA
  • Full Time

We're not just about grapes. Our bold ambition is to be the leading company of convenient, good for you, fruit-based food and beverage globally. To make this happen, we need talented, agile and innovative people who want to help us grow something special together.

Our culture is authentic, and we are building an inclusive environment where you belong and can be the best version of yourself. If you're passionate about achieving goals, trying new things and making an impact every day, we want to hear from you!

Welch's is looking for an experienced Category Development Manager that has strong leadership skills, is highly motivated and analytically minded, who thrives working in a fast-paced environment, to drive insights and thought leadership within the Welch's sales organization. This person will spend half of the time, dedicated against Category Management and Analytics specific to Target/West Area. The other half of the time will be spent working on Corporate Category Management responsibilities with the Sales Planning Team including but not limited to: National category & pricing analytics for all channels (food, mass, club, value, food service, vending, DSD), tracking/measuring/communicating progress against DSMP objectives, and managing the budget for our category management investments.


  • Develop tools, analytics, and selling decks for the sales team to facilitate selling efforts in support of annual objectives that drive long-term, sustainable, profitable growth for all channels.
  • Develop and manage reporting & communication against national DSMP goals (distribution, shelving, merchandising, pricing). Identify risks/opportunities, with proposed recommendations.
  • Leverage trade efficiency knowledge to analyze pricing and promotional performance; ensure trade "goalposts and guidelines" are being adhered to.
  • Work w/Consumer Insights and IRI teams to gather and disseminate critical knowledge throughout the sales organization.
  • Manage the Category Management budget, contracts, & payments.
  • Develop and cultivate business relationships with Target key contacts that establish Welch's as the indispensable partner for all category management needs.
  • Mine consumer, shopper, category and marketplace insights and trends to guide the Target's, strategic choices and tactical executions, to drive market-leading growth for the short and long term.
  • Develop strong POG recommendations by using merchandising principals aligned with Target merchant team's strategic direction and operational efficiency.
  • Provide category management reporting, trend analysis, customized reports, and special project work directly to the Target merchant team.
  • Develops and delivers succinct, concise, and compelling presentations that can be further tailored by customer teams that clearly communicate opportunities and issues, and offers key findings and implications (the "so what") across the 4Ps, linking to the roadmap where appropriate; Includes ad-hoc projects, annual and midyear category reviews, and monthly scorecarding for account team and retailer.


  • Understands the needs of the customer and consumer by using technology, data and insights.
  • Makes decisions that positively impact the current and future state of the business.
  • Works relentlessly to overachieve, anticipate obstacles, and creates plans to overcome them.
  • Sets stretch goals and plans to achieve them.
  • Develops meaningful relationships and collaborates across departments.
  • Engages in healthy dialogue and makes decisions with Welch's best interest in mind.
  • Continuously changes the status quo and seeks ways to improve and develop.


  • A Bachelor's Degree is required
  • A minimum of 5 years of CPG experience, with a focus on category management (mandatory), business analytics and/or shopper insights. Direct sales experience is a plus but not required
  • Experience cultivating Category Management and Insights findings into actionable, quantifiable results
  • Experience with IRI or Nielsen syndicated data, consumer panel data to help create sales stories and understand the customer. Experience with other data tools (1010, Blue World, etc.) are a plus.
  • Understand the differences that make up Grocery, Drug, CStore, Mass, Club, Value, Food Service, Vending and DSD classes of trade. Experience with Target is required; other channels are a plus
  • Ideal candidate will be based in Concord, MA or Minneapolis, MN


  • Organization with a bold, clear purpose.
  • Authentic culture that supports working together to deliver results.
  • Workplace where teams care about each other and your voice is heard.
  • Core and voluntary benefits so you can choose the right recipe for you.
  • Generous 401(k) plan with annual company match.
  • Flexible schedules so you can balance your work life priorities.
  • Learning and development opportunities with coaching.
  • Safe and clean working environment.

Welch's believes that our differences make the difference, and we take pride in being an Equal Opportunity Employer Disability/Vets.

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