• Marketing
  • Concord, MA, USA
  • Full Time

We're not just about grapes. Our bold ambition is to be the leading company of convenient, good for you, fruit-based food and beverage globally. To make this happen, we need talented, agile and innovative people who want to help us grow something special together.

Our culture is authentic, and we are building an inclusive environment where you belong and can be the best version of yourself. If you're passionate about achieving goals, trying new things and making an impact every day, we want to hear from you!

We're looking for an imaginative and inventive Packaging Design Manager to lead the evolution and implementation of a new visual identity for our iconic brand.


We're looking for an imaginative and inventive Packaging Design Project Manager to lead the evolution and implementation of a new visual identity for our iconic brand.

- Primary strategic design steward for the organization
- Maintain the visual identity system and brand guidelines for Welch's across all internal/external communications, including packaging and point of sale
- Partner with all product platforms to execute major design initiatives, including visual identity refresh, packaging architecture and innovation
- Lead promotional packaging application and execution
- Maintain consistent standards across packaging solutions
- Provide thought leadership in the design execution space to help organization innovate drive efficiency
- Collaborate with cross-functional engineers to drive new opportunities through packaging innovation, e.g. e-Commerce
- Evangelize packaging design parameters for innovation, adaptation, and pack-type extensions

Project Manager
- Lead the total refresh of Welch's product labels across all major platforms - juices, spreads and sparkling
- Manage cross functional team to deliver inspirational new design vehicles, supporting comms strategies and impactful consumer experiences at moment of truth in store/e-shelf
- Own design budget forecasting annual needs - pre-press, art production, agency fees
- Process/stage-gate steward internally and externally, interfacing with pre-press, package engineers, brand marketing, food safety, sourcing, legal and supply chain to execute packaging initiatives on time and on budget

Agency Lead
- Oversee pre-press agency and associated contracted resources and print suppliers
- Design agency liaison managing relationship, workload, and ongoing needs

An ideal candidate:
- Creative and business minded leader with passion for CPG
- Can work independently on small teams to drive large initiatives
- Have a strong functional/strategic/creative balance
- Entrepreneurial spirit with ability to provide agile solutions
- Ability to collaborate with content partners and brand managers
- Self-starter who can quickly identify needs and lead projects
- Understands the needs of the customer and consumer by using technology, data and insights.
- Makes decisions that positively impact the current and future state of the business.
- Works relentlessly to overachieve, anticipate obstacles, and creates plans to overcome them.
- Sets stretch goals and plans to achieve them.
- Develops meaningful relationships and collaborates across departments.
- Engages in healthy dialogue and makes decisions with Welch's best interest in mind.
- Continuously changes the status quo and seeks ways to improve and develop.

- Bachelor's degree in Design or related field
- Portfolio of example work executed
- 5+ years executing packaging and related executions within a CPG company preferred
- Understanding of packaging production, pre-press and supply chains
- Understands brand design and brand guidelines
- Ability to multi-task and collaborate with diverse functions including product engineers, innovation managers, pre-press managers and brand marketers

- Organization with a bold, clear purpose.
- Authentic culture that supports working together to deliver results.
- Workplace where teams care about each other and your voice is heard.
- Core and voluntary benefits so you can choose the right recipe for you.
- Generous 401(k) plan with annual company match.
- Flexible schedules so you can balance your work life priorities.
- Learning and development opportunities with coaching.
- Safe and clean working environment.

Welch's believes that our differences make the difference, and we take pride in being an Equal Opportunity Employer Disability/Vets.

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