Welch's
  • 29-Jan-2018 to 30-Mar-2018 (EST)
  • Marketing
  • Concord, MA, USA
  • Intern

Welch's is the most iconic grape juice and jelly brand in the world and is owned by a co-op of nearly 1,000 family farmers who own vineyards in Pennsylvania, Michigan, New York, Ohio, Washington state, and Ontario.  As 100% of our profits go to our farmers, our mission is to allow our farmer/owners to pass on a thriving farm to their sons and daughters. 

Welch's is undergoing a transformation to reinvent, re-energize the brand and become a faster moving and more entrepreneurial company.  We have a mission to start acting like a small challenger brand and company to compete in an extremely fragmented and innovation driven beverage category.  Most people don't know that we're a co-op and not owned by Coke or Pepsi, nor do they know that the Concord grape is a super fruit with the same kinds of benefits as other fruits like pomegranate.  Some professional athletes and teams are using Welch's as part of their nutrition regimen, and there are many more opportunities to tout our nutritional benefits in a more pointed way.  That's where you come in:

Who You Are:

We are looking for 3-4 interns to work on several exciting projects which we have lined up.  We are also open to any good ideas which someone may bring us which would require a small budget to execute.  We are big believers in the fact that great ideas can come from anywhere, and are willing to test a great idea if you sell us on it!

What You'll Do:

Each intern will be responsible for leading their project with help and guidance of the marketing department member to whom they report. Examples of projects we're considering:

  1.  Develop a food truck program for harvest time (end September) where we will give out free Concord grape juice fresh off the vine in select cities. 
  2. Develop and start executing a plan with the objective of creating, developing and "PR'ing an iconic Concord-based mixed drink.
  3. Develop and execute a scrappy marketing/sponsorship plan to target Gen X men
  4. Help us to make the cold/flu association with Welch's go viral (no pun intended :)

What You'll Need:

  • Working on a degree related to marketing or communications
  • Have a passion for what is going on in the marketing/beverage category
  • Creative - ability to create, or be a builder of great ideas
  • High energy/go getter/executor - will work on a relatively short timeline to create something which will make a business impact

Our office is based in Concord, Mass.  We would expect that you spend some time in the office, but are open to you working from wherever you get your best work done.  We have summer hours (12:30 done on Fridays), business casual dress every day and because we're a co-op, there is no 'corporate office' or layers of bureaucracy to get through to get stuff done.   We look forward to your application - don't be afraid to be creative!  

Welch's
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